我的创业计划书.doc.doc

衫然心动旗舰店 创业计划书 波波 邮箱 目 录 1.0执行概要 ·······································1 1.1 目标 ·······································1 1.2 任务 ·······································1 1.3 关键因素 ···································1 2.0店铺概述 ·······································1 2.1 店铺名称 ···································1 2.2 店铺简介 ···································1 2.3 店铺形象 ···································2 2.4店铺发展目标 ································2 3.0产品及服务 ·····································2 3.1 产品及服务描述 ·····························2 3.2 产品优势 ···································2 3.3 产品资源 ···································2 3.4 未来发展 ···································2 4.0管理团队··········································3 4.1 经营团队····································3 4.2 组织结构····································3 5.0 融资渠道 ·······································4 5.1 渠道简介 ···································4 6.0市场分析 ·········································5 6.1 市场组成 ··································5 6.2 目标市场 ··································5 7.0策略分析 ········································6 7.1价值体现 ··································· 6 7.2 营销策略 ···································6 8.0财务分析 ·······································7 8.1 资金来源····································7 9.0风险分析及管理 ·································8 9.1 风险分析····································8 9.2 风险管理····································8 1.0执行概要 1.1 目标 衫然心动力争成为文化衫领域的佼佼者，让每位年轻人都穿上我们的品牌。 1.2 任务 作为一家企业，衫然心动有限责任公司首要任务就是盈利。其次，公司宣传的是一种文化理念，力争表现出现代青年的鲜明个性。 1.3 关键因素 因素一：第一轮融资 因素二：创意设计 2.0店铺概述 2.1 店铺名称 衫然心动旗舰店 2.2 店铺简介 衫然心动由邝文波于2013年出资，共计投资人民币10万元。 衫然心动以定制文化衫为主。所谓文化衫，是一种绘制了热门图案的衣服（例如流行游戏DOTA、LOL与时尚明星、热门动漫等）任何一个稍具规模的电子商务平台，都将开有相当数量的文化衫网店城市潮人聚集的地方，文化衫必定门庭若市。 4.2组织结构 客服人员 销售部 实体店销售人员 采购人员 采购部 仓库管理员 总裁 总经理 广告策划 广告部 广告商联系