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Verbal reports as data:(口头报告数据)
Psychological Review
V O L U M E 8 7 N U M B E R 3 M A Y 198 0
Verbal Reports as Data
K. Anders Ericsson and Herbert A. Simon
Carnegie-Mellon University
The central proposal of this article is that verbal reports are data. Accounting
for verbal reports, as for other kinds of data, requires explication of the mech-
anisms by which the reports are generated, and the ways in which they are
sensitive to experimental factors (instructions, tasks, etc.). Within the theoret-
ical framework of human information processing, we discuss different types of
processes underlying verbalization and present a model of how subjects, in re-
sponse to an instruction to think aloud, verbalize information that they are
attending to in short-term memory (STM) . Verbalizing information is shown
to affect cognitive processes only if the instructions require verbalization of
information that would not otherwise be attended to. From an analysis of
what would be in STM at the time of report, the model predicts what can
reliably be reported. The inaccurate reports found by other research are shown
to result from requesting information that was never directly heeded, thus
forcing subjects to infer rather than remember their mental processes.
After a long period
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