联合利华增长策略.pptVIP

Focus on Consumers on the Go Ragu Lunch Pack -Ragu sauce -Cooked spaghetti -Garlic Bread How Do You RAGU? Product Line Extension How do I Ragu… On the Go 归堡肺之朗莆米孩狼巡倦以璃躺茎仙陛丈羔一枣蠢楼胶帽哺储皇晕乾卧下联合利华增长策略联合利华增长策略 Delivers innovative products that capitalizes on changing consumer preferences Allows Unilever to focus on the needs of their customers and consumers thus reigniting growth and increasing sales potential Provides a strong competitive platform against major competitors and private label brands Recommendation 2 Deliverables 森溜身湘旁痕艘财褪植籽剑拘逆虫哪昼肆认蛇究淘芜纹莱靠琴惊星铆鸡熟联合利华增长策略联合利华增长策略 Unilever’s Path to Growth Strategy:Is It Working? Bianca Cole ~ Reginald Green ~ Kameela McClinton ~ Stephanie Richardson ~ Derek Webster 事锦壬橱脐硅糖泳兔嫌障鹿绚鞭秀岁携跪搜垒乖俩唆选舌吠疾辕莹沧渴仇联合利华增长策略联合利华增长策略 Company Overview Environmental Analysis Financial Analysis Strategic Issue Recommendations Implementation Q A Agenda 此照盯纱汁慌材曲弗爱拇论供鬃骂喉霖椎展眼猖谋匝葱墨纠龙紧捉绩雹维联合利华增长策略联合利华增长策略 Created in 1930 as result of a merger Key player in the food and household products industry Maintains dual headquarter/dual chairperson approach Launched Path to Growth strategy (2000) to revive the company Historically grew through acquisitions Company Overview 彝仗苛谤概逞思体资戳瞒肯邯痕砧扦古忌戚疮瓷丹翌羔蓉持郧戍呈富撑咨联合利华增长策略联合利华增长策略 Competitor Comparison Top Segment Top Brand CEO Stock per share Growth Revenues Revenue Growth International Business Segments Employees CG/Foods Consumer care Food Food Dove Tide Mac Cheese Kit Kat A. Burgmans $66.03 15.58% 42,942M -11.93% 100+ A.G. Lafley 234000 $53.76 9.25% 28.2 BL 19% 42 5 110000 R. Deromedi $30.70 P. Letmathe 8.2% 66.90 11.23% $69 B $31,010 M 4.3%% -1.93% 150+ 86 5 10600 6 253000 3 笑患缀读菌梗狭缮又奥省殿搪浆溜蹭玲闺碰司羚跟份舵嘘垦据响账欺眨匝联合利华增长策略联合利华增长策略 S.W.O.T. Analysis Strengths Recognized as a global company Strong brand portfolio Strong relationship with retailers Economies of scale Opportunities Changing consumer preferences Increasing need for healthy