市场营销学(第2版)-在线作业_B(国外英文资料).docVIP

市场营销学(第2版)-在线作业_B OTS online examination system: welcome to W320902141132 | exit system of online homework Achievement management Online homework Ongoing, 0 overdue performance details Serial number, time, status, view 12014-08-22 20:16:06100.0 ends Return Marketing (Second Edition) - online homework, _B user name: W320902141132, final score: 100, a single choice question 1. Which of the following is not the basis for consumer market segmentation? () user industry Geographical factors Purchasing behavior factor Demographic factors Subject matter: 5 User score: 5 User answer: user industry Knowledge points: 5.1. Market segmentation Two (enterprise) refers to the enterprise only chooses one target market to carry on the centralized marketing. Selective specialization Specialization of products Dense single market Market specialization Subject matter: 5 User score: 5 User answer: dense single market Knowledge point: 5.2 target market Three Enterprises concentrate on the production of a product to sell to all types of customers. Dense single market Specialization of products Selective specialization Market specialization Subject matter: 5 User score: 5 User answer: product specialization Knowledge point: 5.2 target market Four The enterprise regards the whole market as its target market, and attempts to produce a variety of products to meet the different needs of all customers in this market. What kind of model is it to choose the market segments? () Market specialization Selective specialization Full coverage Product specialization Subject matter: 5 User score: 5 User answer: selective specialization Knowledge point: 5.2 target market Five () strategy applies to the market competition is fierce, the product market capacity is big, the price demand elasticity is big, the unit product cost will be reduced because of mass production. Selective penetration strategy Skimming price strategy Intensive penetration strategy Slow penetration strategy Subject matter: 5 User scor