【祝建华】零和游戏片段.pptxVIP

Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting 张永Data The test examined three issues: The federal budget deficit The Persian Gulf conflict The economic recession These issues were selected because… Between June 1990 and April 1991 ,these issues were the three most salient issues to the public. The best justification for agenda-setting research The inability of the audience to deal with concurrently multiple issues ultimately limits the capacity of the system. The polls were conducted by Gallup