产品创新中用户参与的动力机制研究.pdfVIP

产品创新中用户参与的动力机制研究 产品创新中用户参与的动力机制研究 吴伟 (辽宁社会科学院，辽宁拢阳 11创制) 摘要:用户参与是企业创新玻论中…个非常爱要的研究领域，在产品创新过程中，用户作为价值创造者的作用已级受 到学者和企业家的爱视。用户参与产品创新，可以为企此带来更多的收益和市场机会。分析了用户参与企业产品创新的外部 和内部动力。体验经济时代的到来、J..联网技术的兴起和市场竞争的不断加剧是企业吸纳用户参与产品创新的外部动力，提 高企.:It.产品创新的绩效和获取企业产品创新的市场竞争优势是企Æ:.吸纳用户参与的产品创新的外部动力，内外部动力的相互 作用，使企Æ:.迫切需要引入用户资源。拓展了对于理解用户在产品创新中的作用的视吁，为企.:It.有效利用用户资源提供了参考。 关键词:用户参与;创新理论;产品创新;竞争优势 中团分提号:即70 文献标识码:A 文章编号: 1ω4-292X(2011 )阳-0079-05 R四earcb on tbe Motive Mecbanism of User Involvement in Product Innovation WUWei (Liaoni吨Aωdemy ofS叫aI Scienc睛， Sheny蛐g Liaoni吨11创刷， China) Abstract: User involvement is one ofthe mωt important re能aroh fields in enterpri酬， innovation theory. Scholar富 anden加preneUl8 have gradually realized 由eimpo此ant function of users in new products development Users involved 讪 pn对uct innovation can bring more benefit and market op阴阳时tyforen阳pris创. The external and internal motive forc倒 of users involved in ent呻rises product innovation is 翩翩lyzed. 币leωming of experience 棚nomy age , the ri串.ing of internet technology 肌d deeply exacerba阳g of market competition , which 臼 thee:刷rnal motive of enterprises adopt时u阳involvement in PI叫uct innovation. Enl四lcing 由e performance of product innovation and 阴阳ing competition advantage of product innovation , which 归 the internal motive of enterprises adopting user involvement in product. 切nov.剧。n. 币le interaction of external and internal motive forces enterprises introducing user 80urc帆And the analy栅8 expand the vision that understandi吨the role ofu僻rs in product innovation. which may provide reference for ente刷S创 on introducing u阳involvement Key words: Users involvement; Innovatio