农户对农业技术采用行为的心理学分析.pdfVIP

贵州农业科学 2013.41( 的 :209-213 Guizhou Agricultural Sciences [文章编号J1001-3601(2013)04-0289-0209-05 农户对农业技术采用行为的心理学分析 石洪景1 ， 2 ，黄和亮1 铃 (1.福建农林大学经济与管理学院，福建福州 350002; 2. 福建江夏学院经济贸易系，福建福州 350108) [摘 要]为深入理解农户的农业技术决策行为与其心理因素之间的内在关系，促进农业技术的推广与 运用，提高农户的农业技术采用卒，通过应用心理学的基本原理系统分析了农户农业技术采用的心理过程、 解释了农户农业技术采用的行为倾向，还对农户农业技术采用的心理效应进行了探索，以期从心理学角度对 农户采用农业技术行为提供一定的政策参考和实践价值。 [关键词]农户;农业技术;采用行为;心理学 [中圄分类号J F323. 3 [文献标识码JA Psychological Analysis on Agricultural Technology Adoption Behavior of the Farmers SHI Hongji ng 1.2 , HUANG Heliang1 势 (1. School 01 Economics and Management. Fujian Agriculture and Forestry University. Fuzhou. Fujian 350002; 2. Department 01 Economics and Trade. Fujian Jiangxia University. Fuzhou. Fujian 350108. China) Abstract: The analysis has important theoretical significance in guiding farmers on agricultural technology adoption behavior from a psychological point of view. The authors made a systematic analysis of the psychological process of farmer to the adoption of agricultural technology by using the basic principles of psychology , then explain the behavioral tendencies of farmers to the adoption of agricultural technology , and explore the psychological effects of farmers in using the agricultural technology. So as to make a depth understanding of the intrinsic relationship between agricultural technology decision-making behavior of farmers and their psychological factors , promote the generalization and use of agricultural technology , and improve the farmers agricultural technology adoption rates. Key words: farmers; agricultural technology; behavior; psychological 农业是国民经济的基础产业，农业的现代化与 为技术采用的最基本主体，当对一项新农业技术的