商务英语案例cityplazahotel.pptxVIP

;;3;4;5;6;7;;克格勃简介;10;11;12;13;1. Take City Plaza Hotel up-market like Majestic Advantage: up-market is profitable Risk： Big cost of redecoration (2750000÷12000=229＜250 ) fierce competition; powerful competitor Majestic;2. Reposition the hotel as a budget hotel like Mount Charlotte Advantage: also profitable not as competitive as up-market Risk： a waste of up-market facility like the large restaurant, bar, guest rooms;3. Aim at a niche market (middle-income older tourists, family groups etc. ) like Belvedere Disadvantage: Big change risky and costly;4. Stay in its present position but improve the hotel Advantage: Reasonable and feasible Less risky and costly;18;19;20