Contrast 广告对比.ppt

Cmparison Contrast Two posters of Coca Cola Point-by-Point Contrast Two posters of Coca Cola Thesis I like Coca Cola not only beacase of its wonderful taste,but also because of its creative ads. Here,I want to compare two posters of it in the following areas. Point of contrast composition(构图） tonality（色调） theme infernce 1）the first one There are two polar bears sitting on the ground covered with snow .They are watching the bright full moon and the twinkling stars while drinking Coca Cola. 2）the second one There is a bottle in the middle of the poster.The cola gushes out of it and becomes some people who are playing sports.Solgans are beside the bottle of Coca Cola. composition 1）the first one The main color of the poster is bule and white which can make people feel cool.Olny the Coca Cola in the middle is warm red. 2）the second one The main color of the poster is warm red .It make people feel hot-blooded and excited. tonality（色调） 1）the first one People from the whole world can drink Coca Cola.Even if you are in the North Pole,you can enjoy youself by drinking Coca Cola. 2）the second one People who drink Coca Cola are young and energtic.It can make people happy and entirely relaxed. theme 1）the first one It is cozy and makes me think of my families and my friends.We talk with each other while drinking Coka Cola or just sit together and enjoy the drink .It make me feel relaxed and warm. 2）the second one It make me think of the young people who just finish sports and perspire heavily.They drink cool cola and then feel relaxed. infernce