《经济学管理学基础知识及其应用》中英概要1.doc

《基础知识及其应用》资料选读 Table of Contents 目录 A Note On Frameworks 关于框架几点注意 Strategic Tools Frameworks 战略工具和框架 Economics Frameworks 经济学框架 Finance Accounting Frameworks 金融和会计学框架 Sample Cases… An Introduction案例研究（背景介绍） Sample Case Suggested Solution案例研究和建议 Profitability Cases盈利能力案例 Market Entry General Strategy Cases市场进入和整体政略案例 More Case Questions To Try补充案例 Market Sizing Estimation Cases 市场细分和预测案例 More Market Sizing Estimation Cases To Try 补充案例 Brainteasers 脑经急转弯 Cases With Slides有幻灯片的案例 A Note On Frameworks 关于框架的几点注意 By the time you face a client, we would like you to feel very confident that you can listen to a description of a situation, and rapidly put together a systematic, logical way of analyzing it. As a consultant, the first important thing is how well you break a problem down and then logically try to solve it. We want you to be able to say to yourself, “I’ve done this for several cases; I know I can deal with it.” 当面对客户时，我们希望你能自信的感觉到：你能够听懂所描述的状况，并且快速地整理为系统、逻辑的方式来分析。作为咨询，最重要的事实你如何切入和分解问题，然后有逻辑地解决问题。我们希望你有能力对自己说：“我已经在这方面做了几个案例，我知道我能处理。” A framework can guide your intelligent questioning of the clients, lets you lay out your analysis in a coherent manner, and lets you apply your experience to the case by pointing out how the case is an instance of a more general problem to which your experience applies. 框架能够指导你明智地提问客户提问，让你以连贯的方式进行分析，并且让你通过指出这个案例本质上是你所经历过的某类型问题的一个例子，然后把你的经验应用到这个案例中。 We cannot overemphasize that this is a skill developed through practice. There is no substitute for confronting a case, building your own systematic way to analyze it, then improving your model through discussions with others. Never be afraid to expose your model to others for fear that it is crude, incomplete, or wrong. All frameworks have holes in them. That’s the whole point of practicing—to learn how to improve your initial models so that you will have a richer and more sophisticated set of organizing schemas to draw upon. 我们不能过分强调这是一项通过实践获得的技能。面对案例，建立你自己的系统的方式分析它、