国外商业软件介绍模板.pptVIP

? Copyright Ovum 2007 * ? Copyright Ovum 2007 Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value David Mitchell Senior Vice President, IT Research, Ovum david.mitchell@ +44 20 7551 9194 Agenda The 2.0 explosion.... Web 2.0 Enterprise 2.0 Print 2.0 Bubble 2.0 Learning 2.0 edu 2.0 Business 2.0 Lunch 2.0 PR 2.0 Publishing 2.0 Telco 2.0 Identity 2.0 Nerds 2.0.1 Supermarket 2.0 Library 2.0 Life 2.0 Students 2.0 Accounting 2.0 What is web 2.0? Web 2.0? Web 2.0 - an architecture of participation Web 2.0 Technology Models Internet as ubiquitous platform Wikis, RSS, AJAX, Flash From desktop to webtop ‘SOA in the wild’mash ups Open source openstandards Writable, open, recombinant web Social Models Web as a ubiquitous resource From task-media to ‘me-media’ User pull vs. supplier push Network edge vs. centre Contributing sharing to grow social bonds boost status Social networking drives engagement interaction Business Models Wait to be ‘Googled’ Micro-market advertisingand eCommerce ‘Never ending friending’ Software-as-a-Service Architecture of exploitation? Content as bait, not product Content Models User generated Rich media Interaction adds, extendsand morphs content Structure emerges via tagging folksonomies What is IP? Content + interaction creates new serendipitous value Web 2.0 is a label for the latest evolution of the internet - more ubiquitous, interactive and driven by the network effect Web 2.0? Business drivers for using web 2.0 A range of business drivers are at play when large organisations ponder the possible value of web 2.0 platforms more interactive style of engagement forum to voice their views dynamic, responsive, dialogue find out what others think lower cost channel harness customer ideas for product innovation enhance ‘open’ brand value and culture show responsiveness enhanced collaboration strengthened culture win-win problem solving experience sharing 1. Customer Wants 2. Corporate Want