企业战略管理第6章概要1.pptVIP

Copyright 2005 Prentice Hall Chapter 6Strategy Analysis Choice战略分析与选择 Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Chapter Outline (cont’d) To acquire or not to acquire, that is the question –Robert J. Terry -- Establishing long-term objectives建立长期目标 -- Generating alternative strategies制定备选战略 -- Selecting strategies to pursue选择采用的战略 -- Best alternative - achieve mission objectives努力选出能够使公司更好地实现自身使命与目标的行动方案 Vision远景 Mission使命 Objectives目标 External audit外部分析 Internal audit内部分析 Past successful strategies以往成功的战略 SO Strategie