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ii iii iv CONTENTS ACKNOWLEDGEvii Abstract in English viii Abstract in Chinese x Chapter I Introduction 11 1.1 Background of the study 11 1.2 Significance of the Study 1 1.3 Structure of the Thesis4 Chapter Ⅱ Literature Review 6 2.1 An Overview of Poetic Advertisement 6 2.1.1 Definition of Poetic Advertisement 6 2.1.2 Features of Poetic Advertisement 8 2.2. Previous Studies on Poetic Advertisement Translation 14 2.2.1 On Advertisement Tr