丝绸之路文化遗产型旅游景区解说系统研究.pdfVIP

西 北 师 范 大 学 学 报 (自然科学版) 第43卷 2007年第 6期 90 Journal of Northwest Normal University(Natural Science) Vo1．43 2007 No．6 丝绸之路文化遗产型旅游景区解说系统研究 何喜刚，高亚芳 (西北师范大学 旅游学院，甘肃 兰州 730070) 摘 要：丝绸之路文化遗产品牌优势突出，旅游发展的辐射带动功能强，但目前沿线景区传统解说体系单一、陈旧、 呆板，既不能发挥文化遗产在公众教育方面的作用和效果，又不能很好地满足游客需求．针对这一问题，提出针对丝 绸之路的线形文化特征，景区解说系统应以遗产宣传展示、愉悦游客心理、文化生态环境教育为目标，依据文化遗产 型旅游景区的个性，构建由人员、非人员讲解系统和支持体系组成的 “三位一体”景区解说系统． 关键词：丝绸之路；世界遗产；旅游景区；解说系统 中图分类号：F 592．6 文献标识码：A 文章编号：1001—988X(2007)06—0090—05 The research on commentary s ystem of Silk Road heritage—tourism area HE Xi—gang，GAO Ya—fang (College of Tourism，Northwest Normal University，I anzhou 730070，Gansu，China) Abstract：The cultural heritage brand of Silk Road has prominent advantage． The radiation influence of tourism development has strong function，but now the traditional commentary system along the scenic areas is single outdated and inflexible，it can not play the cultural heritage in the role of public education and effectiveness，and does not adequately meet the needs of tourists．At this point，on the basis of the Silk Road culture’S linear features，this study proposes that interpretation system of scenic areas should be based on display heritage propaganda，pleasure tourist psychological，cultural and ecological objectives for environmental education． Based on the personality type of cultural heritage tourism，constructing a “trinity”of scenic areas interpretation system that should include the officers．non～staff on the system and support system- ， Key words：Silk Road；world heritage；scenic spot；scenic explanation system 解说系统的研究与应用均较成熟，已经形成了较为 1 旅游解说系统的界定与