浅谈从最后一公里看我国社区科普内容建设.docVIP

从“最后一公里”看我国社区科普内容建设 ——以北京市科普社区为例 朱效民( （北京大学哲学系，北京大学科学传播中心，北京100871） [摘 要] 本文主要从“最后一公里”的视角，结合对北京市18个区县的科普社区的实地考察调研，对我国基层社区在科普内容建设方面的基本现状、主要问题进行了探讨和分析，进而针对未来发展提出一些政策建议。 [关键词] 科普内容 社区 最后一公里 [中图分类号] N4 [文献标识码] A [文章编号] 1673-8357（2010）02-0018-6 Study on Content Construction of Science Popularization Work in Community from View of“Last Mile” ——Take a Case of Science Popularized Community in Beijing Zhu Xiaomin （Philosophy Department，Center for Science Communication，Peking University，Beijing 100871） Abstract：From the view of the“last mile”—— which means to change the traditional view of up-side-down to the view of bottom-up，this paper discusses the content construction of science popularization work in community of Beijing. First，the paper characterizes about several aspects of content construction of science popularization work in community which include basic content structure，content change rate，content resource and people working for content in the community. Second，the paper analyses the problems existing in the content construction of science popularization work in community，which shows the neglect，misunderstanding，shortage of information，internet effect，and staying away from the daily life of citizens are the main reasons. Third，the paper gives some concrete suggestions for the future content construction of science popularization work in community，such as the orientation of content construction in science popularization work，providing easy access to information as subscribing newspapers for every community，providing varied channels and methods，reusing and exploiting the content by taking advantage of recorder，video and internet，setting up mechanism of content sharing and communication between different communities，paying more attention to the needs and expectations of the citizens and inviting them in the evaluation of the content construction of science popularization work in community. Keywords：content of science popularization；community；last mile CLC