剑桥BEC高级真题第四辑TEST1.doc

BEC 真题 第四辑高级 Test 1 READING 1 hour PART ONE Questions 1-8 ? Look at the statements below and at the five summaries of articles about strategic change from a journal on the opposite page. ? Which article (A, B, C, D or E) does each statement (1-8) refer to? ? For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. ? You will need to use some of these letters more than once. ? There is an example at the beginning (0). 1 lt proposes some views on management that the editors feel might be considered controversial by readers. 2 lt explains who the communicators of initiatives within a company should be. 3 It makes reference to the fact that some people may try to hinder innovations. 4 It considers the need to streamline commercial activities in orderto have a clearer focus. 5 It criticises the control of policy-making by certain key personnel. 6 lt questions the validity of certain accepted management-training approaches. 7 lt includes practical, real-world examples of the ideas being put forward. 8 lt stresses that it is vital to exclude obsolete views when drawing up company policy. A Those serving in industry today have two options: they can surrender the future to revolutionary companies or they can revolutionise the way their companies create strategy. In Revolution and Strategy, Gary Heath argues that any approach that does not challenge the status quo is not a strategy at all. In too many companies, the strategy—planning process is monopolised by senior managers, and what passes for strategy is sterile and uninspiring. To create truly revolutionary strategies, a strategy—making process must be demanding and inclusive; it must rid itself of tired, outdated perspectives and uncover the revolutionary ideas that are lying deep in an organisation.  B Companies often attempt to implement a major change in strategy. Determined managers go forth with the plans, and they expect enthusiasm and commitment from their subordinates. But