基于消费者心理的广告策略研究.docVIP

论文页边距要求： 全文行间距：1.5倍行距 论文左侧装订渤海大学学士学位论文 题 目：基于消费者心理的广告策略研究  【内容摘要】 广告是伴随着商品经济发展起来的一种信息传播形式，它充斥于角落，并渗透到人们生活的各个方面。A Study on Advertising Strategies Based on Consumer Psychology 【Abstract】 Advertising is accompanied by a developed commodity economy, the form of information dissemination, it filled in every corner, and penetrated into every aspect of peoples lives. Advertising products to consumers through the characteristics of products to enhance consumer awareness, attention, memory, association, imagination and other psychological impression, so that consumers in many commodities to choose their own products. Adcreation and implementation also need full attention on the consumer motivation and characteristics of the law, and their association together, and enhance the performance of ads force attraction and inducement, effectively advertising awareness, induced , convenience, education and promotion of the psychological effect, completed the establishment of brand image and marketing objectives to reach. Object of this paper is the application of business of marketing consumer psychology and advertising, through consumer psychology and advertising research to identify the correlation between, features, and better for the marketing program development support. This learns advanced marketing methods, combined with the success of the actual case method, based on existing research and innovative research. In the second part elaborates the consumer psychology and advertising concepts and relationships, to understand consumer psychology and advertising development and status; third part of the advertising impact on consumers, and competitors, and positioning activities advertising consumer psychology; the fourth describes the marketing of consumer psychology and advertising activities in the performance, combined with marketing 4P to conduct strategic analysis; fifth part through the specific analysis, summarized a number of consumer psychology and advertising rec