品牌故事谢馥春概要1.pptVIP

Advantages The manufacturing process is pure natural This cosmetic is based on the psychological feature of the oriental. It combine the effect of beauty with traditional Chinese medicine. Compared with other cosmetics, it is more comfortable and non-irritating. * * We are:12,13,14,16 Zheng Mengjun Shen Deli Xia Ping Tao Qian “Xie Fuchun”, the old cosmetic brand in YangZhou, is the first cosmetic company in China, whose history can date from 1830 in Qing Dynasty. In 1915, it won the Panama prize at the world fair. In 2006, it was authorized by Commerce Department as the China Time-honored Brand. In 2011, it was honored as Intangible Cultural Heritage by JiangSu province. Brief Introduction of Xie Fuchun The development of the company Established in 1830, Xie Hongye, the founder of “Xie Fuchun”, named his products as “Xie Fuchun”. In 1956, the shop of Xie Fuchun became the joint venture of government and private ownership. The product including Incense Powder, Vanishing Cream, Clams oil and so on. In 1966, her name changed into “YangZhou Local state-run chemical plant”. New products was produced, which including naphthalene ball(卫生丸），cooling oil. The total industrial output value reached 1.51millon. In 1983, it mainly produced the products about skin protection, hair care, and cosmetic products. In the next few years, the total value of “Xie Fuchun” was keeping increasing. However, in 2001, the company was gradually shrinking. And in 2003, the company had to go to bankcruptcy. In 2005, the “YangZhou Xie Fuchun cosmetic co, ltd” was build up. Competitor Analysis Our cosmetic market is the largest emerging market in the world. It attracts many a brand at home and abroad. International brand: Lancome(兰蔻）、Guerlain(娇兰）、Estee Lauder(雅诗兰黛)、L’Oreal、PG and so on Domestic competition: Aupres(欧珀莱）、Dabao、Longruchi、Lafeachg、Tjoy and so on Foreign brands take the key position in high-end market in China that the market shares of foreign or joint venture e