店铺开发评估报告.ppt

* * * * * 13 Aug, 2012 To be opened on Dec 1st,2012 Urgent : Yes Defense : NO People visited: Rod(RGM) Ralf Lindner (OD) Store type: Basic store Weekly Sales of first leasing year: XXX Weekly Sales of last leasing year:XXX Prepared by: Frost. Zou Reviewed by: Judy Jin Carol Yang (Region) Shandong Jinan Lixia Inzone Dept Store EC-SD,EC,China Color Panel for Store Sales Forecast Site Name: 　　 　 Criteria Traffic Light Remarks 1.Trade zone nature 　　　 　CC 2. Trade zone maturity 　 　Developed 3. The Building 　 　Existing 4. Street Traffic 　 　Big 5. Catchment population 　 　 50K within 2km radius 6. Floor 　 B1/F 7. Micro location 　 In mall 8. Anchor (Mall type) 　 Dept. Store + Hyper 9. Anchor (Dept store type) 　 Supermarket 10. Food Beverage 　 KFC 11. Fashion 　 　 Locked 10+ national fashion player 12. Brand Adjacency (next door brand) 　 Hyper / Dept store / National QSR / National Fashion 13. Metro City 　 No Metro 14. Management of mall / dept. store International /national famous management /commercial landlord 14. Other generator 　 　Bus hub 15. New City/Small City Nil　 　 16. Other Major Boost or Concerns 　Nil Legend 　 　 　 Criteria Green Yellow Red 1.Trade zone nature CC / DC / Mixed SC RC / OC 2. Trade zone maturity Developed Developing New 3. The Building Existing Newly opened Not open yet 4. Street Traffic Big Medium Low 5. Catchment population 50K within 2km radius 20K-50K within 2km radius 20K within 2km radius 6. Floor GF 　 1F / 2F / B1 / B2 / Other Floor 7. Micro location Street store/ Inline attached to mall, main traffic from in-line In Line but main traffic from mall In mall 8. Anchor (Mall type) Dept store + Hyper Dept store or Hyper No Dept store, no hyper 9. Anchor (Dept store type) Supermarket 　 No Supermarket 10. Food Beverage With Mcd/KFC/Pizza With other QSR but not Mcd/KFC/Pizza Without national QSR player 11. Fashion Locked 10+ national fashion player Locked 10 national fashion player Not yet locked w