新视野英语读写教程3 Unit 2-Section A.ppt

Section A Advertising Contents Summary of the clips and reference for discussion This ad is about a type of SIEMENS mobile phone. This type of mobile phone has combined the functions of mobile phone and digital camera. It can transmit the video message to the mobile phone holder wherever he/she is. The mobile phone has helped to make the marriage proposal even more romantic. Suppose you were the girl in the ad, could you refuse the romantic proposal? Were you a fashionable person, could you resist the temptation of such a stylish mobile phone? If your answer is no, then the ad works. Para 3 4 Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond—to make them react to an idea, such as helping to prevent forest fires, or to make them want to buy a certain product or service. At the beginning of the 20th century, advertising was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. Para 5 6 The most effective way to sell something is through person-to-person contact. But the cost of person-to-person selling is high. Because it takes a great deal of time, it increases the cost of the product or service. Advertising, then, distributes the selling message to many people at one time. Advertising is very old. It can be found as far back as the public criers of ancient Greece—who, for a fee, shouted out messages about a company’s products to one and all. But it first became important in the late 15th century, when the traders of the rapidly growing cities and rural towns needed a way to tell people where their goods could be bought. ? Para 7 Para 8 9 This same sort of simple, informational advertising is still used. Examples include the roadside signs that tell travelers that they can buy fresh corn just down the