时尚动感炫彩PPTppt模板!好看的.ppt

Social Media Indian Beer Industry: A Research Report Picture Source: /blog/?p=1199 5 Key Research Findings Picture sourrce: http://theoandrosa.blogspot.in/, /wiki/Maharashtra, /2011/10/06/twitter-platform-issue-tracker-deprecates-google-code-tracker/, http://www.pinelandscc.co.za/2010/09/pcc-inv-xi-vs-cuylerville-cc/, http://www.legalfutures.co.uk/latest-news/index-to-measure-success-of-legal-reforms Contents Beer Industry Overview Picture Source: /view_news.php?id=103896 Indian Beer Industry Market overview Drivers and challenges Market Value and Volume In 2010, Indian beer market grew by 17.1% to reach a value of $5,022.8 million. CAGR for period 2006-2010 was 21.9%. Volumes grew by 13.8% in 2010 to reach a volume of 1,687.4 million liters. CAGR for period 2006-2010 was 14.4% Market Characteristics Standard lager is the largest segment accounting for 91.8% of the markets total value. The premium lager segment comes second and accounts for a further 8.2% of the market. United Breweries Limited is the leading having a 42.4% share of the markets volume. SABMiller comes second and accounts for 22.8% of the market. Environment Analysis PEST Analysis Industry Analysis Porter’s Five Forces Analysis Indian beer market is highly concentrated, with the top three players holding 70.6% of the total market volume. Overall attractiveness of the market is medium Social Media Research Brands Considered Why Social Media? People talk a lot about their preferences and dislikes only. People uses the about beer daily. The keyword “BEER” tracked by us had about 250 daily conversations in India. Social Media Research has faster turn around time, has bigger sample size and is more accurate and reliable. Insights through Social Media Picture source: /2010/11/few-web-updates-insights-part-2/ Audience Gender and Age Distribution Beer brands have more male patro