格16瞿雅茹资产评估作业(英).doc

MSc Portfolio: Distance Learning Property Appraisal ASSIGNMENT: PORTFOLIO PROJECT STUDENT: Qu Yaru Student ID:000905334 ASSESSMENT CRITERIA: % MARK Background data: Analysis and discussion: Recommendations and conclusions: Structure and presentation: 20 30 30 20 Total 100 CHECKLIST OF SPECIFIC ATTRIBUTES Quality of analysis: Excellent Good Room for Improvement Fair Clarity of argument: Excellent Good Room for Improvement Fair Structure of assignment: Excellent Good Room for Improvement Fair Presentation: Excellent Good Room for Improvement Fair ASSESSORS COMMENTS/FEEDBACK: Please discuss any queries with your tutor ASSESSOR: DATE:  Study of a Real Estate Company Portfolio - A Case Study of Evergrande Background Evergrande Real Estate Group Co., Ltd., referred to as Evergrande Group, located in Guangzhou, China, is a livelihood residential, cultural tourism, FMCG, agriculture, dairy industry and sport as one of the Enterprise Group. Total assets of over 460 billion, 80,000 employees. 2014 annual sales of 100.4 billion; seven months of 2015 sales of 90 billion, 11.9 billion tax. Forbes Chinese network announced strong 2015 global enterprises list in 2000, Evergrande ranked 500th. Corporate strategic layout of Evergrande is: the high-end series mainly focus on the layout of the country second and third tier cities, to achieve fast and efficient business expansion. Among them, the high-end and midrange series: residential real estate is for the current mainstream home crowd in to high-income earners. The series is complete and perfect and beautiful environment of a large residential area. Tourism Series: positioned as a living, business and tourism as one of the resort project. High-end series: high-end luxury project location for the city, for the local high-income groups. Strategic orien