牛津高中英语模块四 Unit 1 Project课件.ppt

* Project Developing an ad campaign Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign? Read the article on Page 18. Try to tell us the main idea of each paragraph. Para. 1 Para. 2 the definition of an ad campaign the target audience and how to determine the target audience Para. 3 Para. 4 what the ad campaign says how to reach the target audience Read the article again and answer the following questions. Pay attention to the structure of the reading passage — introduction, examples and facts that develop or support the idea and conclusion. 1. What do you know about an ad campaign? An ad campaign is an planned programme of advertisements using various types of ads to reach a particular audience. 2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience. 3. Why do you need to research your audience? Because the right message needs to be created for the right people. 4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react. Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign? Anti-smoking. 2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. 3. Who is the target audience for this ad campaign? High-school teenagers. 4. What is the ad campaign aimed to do? To discourage young people from smoking. 5. What is the slogan for this campaign? Smoking kills! Work in groups and discuss what has impressed you most after you read this ad campaign. The project is to develop your own ad campaign about a public welfare problem. Discuss the following questions with your group members. 1