策划未来11.pptVIP

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策划未来11

Module 11 Managing Cultural Diversity The Meaning of Diversity Dimensions of diversity: Social identities: personal characteristics such as race, gender, nationality, sexual orientation, age, disability that trigger others to treat people as members of a group rather than as individuals Additional personal characteristics: marital status, family background, educational level, etc. Organizational role: position, years of service, career employee or temporary worker, executive or hourly employee, etc. The Meaning of Diversity (cont’d) Cultural diversity: Refers to the primary dimensions of diversity and the opportunities and challenges posed to work teams and departments that represent people from many groups The Meaning of Diversity (cont’d) Diversity within nations and around the world Diversity is not merely a U.S. preoccupation Most nations have cultural differences in ethnicity, language, gender, or class Sources of conflict around the world Race (U.S.) Ethnic and religious differences (Europe) Differences in national origin and immigration (Asia) Issues of indigenous peoples and class differences (Latin America) The Meaning of Diversity (cont’d) Business case for diversity Research suggests managers cannot expect that attracting and maintaining a diverse workforce will be easy or natural Diversity does not automatically translate into positive group or organizational performance Gains from greater diversity arise when training in communication and teamwork enable managers to learn from diversity The Business Case for Diversity “I see three main points to make the business case for diversity: A talent shortage that requires us to seek out and use the full capabilities of all our employees. The need to be like our customers, including the need to understand and communicate with them in terms that reflect their concerns. Diverse teams produce better results. This last point is not as easy to sell as the first two—especially to engineers who want data. What I need i

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