体育品牌地产本土化的必要性研究.pdfVIP

体育品牌地产本土化的必要性研究 of the implementation of local strategy, making it authentic local companies to operate the project and obtain success. Fourth, real estate is a very localized sports brand with necessity . No matter in which country , the real estate you want to do sports brand to be sure to cater to stabilize and strengthen the local economy , culture, politics and other environments. Fifth, currently sports brand in China s real estate development , real estate brand appeared low value content , a general lack of awareness of brand competition , management mechanisms, lack of assessment and evaluation mechanism is not perfect and so on. This all stems from inadequate attention to localization , failed to better integration of sports brand in China s real estate a good political, economic and cultural environment. Facing these problems, the paper comes up with four solutions, that is, the apparent location of the brand, the whole consciousness of the brand, the fostering mode of managers and the improvement of the management and assessment. Key words: sports branded real estate; US Open Apartment; the localization; necessity 论文随机验证编号：BT564716104770 VI 万方数据 体育品牌地产本土化的必要性研究 目录 1 前言 - 3 - 1.1 选题依据- 3 - 1.2 研究目的- 4 - 1.3 研究意义- 5 - 2 国内外研究现状 - 5 - 2.1 国内研究现状- 5 - 2.2 国外研究现状- 6 - 3 研究对象与方法 - 8 - 3.1 研究对象- 8 - 3.2 研究方法- 8 - 3.2.1 文献研究法 - 8 - 3.2.2 专家访谈法 - 8 - 3.2.3 逻辑分析法 - 9 - 3.2.4 个案研究法 - 9 -