体育强国战略下我国网球的发展方向和对策研究.pdfVIP

ABSTRACT In post-Olympic period, China has proposed to transform from a strong sports nation to a strong nation with a coordinated development between competitive sports and mass sports. Within such background, a more urgent attention is drawn to the development of Chinese tennis. The issues that need research and discussion are mainly concerned with three objectives of nationwide fitness, collective honor and economic benefits. This thesis will adopt methodologies of literature consultation, interviews with experts, comparative research, case study, and inductive-deductive approach. It will focus on three aspects including mass tennis, tennis enterprise, tennis culure which will shed light on the directions and policies of Chinese tennis development. The expected conclusions are as follows. First of all, the scope of Chinese tennis remains underdeveloped in terms of low socialization, low professionalization, low marketization and immature tennis culture. To become a strong nation of tennis, it should place its emphasis on the development of competitive tennis, mass tennis, tennis enterprise and tennis culture. Secondly, the current problems with Chinese competitive tennis can be summarized as the conflicts between national and professional systems; single-dimensional investment within old-fashioned management system; the disconnected match systems between national tennis competition and international professional tennis competition; lack in professional sportsmanship; and unsophisticated teams of specialized scientific research. The solutions to these problems can be summarized as the establishment of a win-win value concept between Olympic objectives and