大众媒体对女性身体意象的影响：社会比较动力的作用.pdfVIP

大众媒体对女性身体意象的影响：社会比较动力的作用 ABSTRACT Negative body image refers to the mental pictures about one’s displeasure with his or her physical appearance which is regarded as one of the most important standards of individual self-evaluation. Nowadays, it’s a common phenomenon that women in our society become more and more dissatisfied with their body shape, weight and appearance and suffer from the negative emotions mentally in daily life, such as anxiety and high pressure because of body dissatisfaction. Investigating the formation process and influential factors of negative body image to prevent its occurrence and maintain physical and mental health of women is necessary. Some researches prompted that the universal and compulsive propaganda of mass media with the extreme thin ideal body of female led to the women surrounded by these unrealistic body standards and in negative body image; and the mechanisms underlying of the effects of media exposure was making social comparison on the dimension of individual physical appearance (Suls Wheeler, 2000). Based on social comparison theory in the field of female body image, the current study conducted two related behavioral experiments to investigate the effect of the mass media on the female body image, and explored the mechanism of motive forces behind social comparison in it. Social comparison orientation and social comparison motive are the two most popular motive forces behind social comparison at present (Guo, Huang, 2010). Experiment1 studied the effect of the mass media on the female body image and explored the moderating effect of social comparison orientation on it. The results showed that the main effects of mass media and