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跨文化商务沟通 chapter 1
Metaphors in Culture 文化中的隐喻 The Culture Iceberg The Culture Onion 文化冰山 文化洋葱 Culture is like an iceberg Culture is like an onion Symbols Heroes Rituals Values Values are social principles, goals, or standards accepted by persons in a culture. Culture is our software Culture is like the water a fish swims in. *Copyright ? 2014 Pearson Education, Inc. *Copyright ? 2014 Pearson Education, Inc. Chapter 1 The Nature of Intercultural Communication Copyright ? 2014 Pearson Education, Inc. 1-* Topics Globalization/glocalization/grobalization Culture Enculturation/Acculturation Ethnocentrism Norms, rules, roles, and networks Subcultures and subgroups Communication barriers Multinational management orientations Copyright ? 2014 Pearson Education, Inc. 1-* Example of Miscommunication Telex sent to a factory manager of a U.S. subsidy in Lima, Peru: “Please send a headcount of the people in your factory and in your office, broken down by sex. Information urgent.” The local manager, a Peruvian, replied: “Here’s your headcount: we have 30 in the factory, 15 in the office, 5 in the hospital on sick leave, none broken down by sex. If you must know, our problem here is with alcohol.” (Axtell, 1994) Copyright ? 2014 Pearson Education, Inc. * Communication and Culture Communication and culture are inseparable. Culture is a code we learn and share. Learning and sharing require communication Communication requires coding and symbols that are learned and shared. (Smith, 1966) Copyright ? 2014 Pearson Education, Inc. * Definitions International communication - communication between governments or among nations Intracultural communication - communication between members of the same culture Global business communication - communication between businesses from different countries Copyright ? 2014 Pearson Education, Inc. * Inter
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