科特勒市场营销第三章习题答案.docVIP

Chapter 3 Analyzing the Marketing Environment 1) Which of the following is NOT a type of factor in a companys macroenvironment? A) demographic B) economic C) technological D) competitive E) political Answer: D Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 2) All of the groups within a company are called the ________. A) culture B) diversity C) internal environment D) climate E) range Answer: C Diff: 2 Page Ref: 67 Skill: Concept Objective: 3-1 3) A ________ is defined as any group that has an actual or potential interest in, or impact on, an organizations ability to achieve its objectives. A) team B) competitor C) market D) public E) intermediary Answer: D Diff: 1 Page Ref: 69 AACSB: Communication Skill: Concept Objective: 3-1 4) Which of the following is NOT an example of the type of public that is part of a companys marketing environment? A) financial B) media C) government D) citizen-action E) marketing department Answer: E Diff: 1 Page Ref: 69 AACSB: Communication Skill: Concept Objective: 3-1 5) Which type of market buys goods and services for further processing or for use in the production process? A) business B) reseller C) wholesale D) consumer E) retail Answer: A Diff: 2 Page Ref: 69 Skill: Concept Objective: 3-1 6) Which type of market buys goods and services to produce public services or to transfer them to others who need them? A) government B) reseller C) wholesale D) consumer E) retail Answer: A Diff: 1 Page Ref: 69 Skill: Concept Objective: 3-1 7) Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched? A) demographic B) psychographic C) economic D) geographic E) cultural Answer: A Diff: 1 Page Ref: 70 Skill: Concept Objective: 3-2 8) As a group, ________ are the most affluent Americans. A) baby boomers B) Generation Xers C) the Millennials D) echo boomers E) seniors Answer: A Diff: 2 Page Ref: 71 AACSB: Mul