管理视角下花卉与旅游的实证研究——以鄢陵名优花木科技园为例.pdfVIP

安徽农业科学，Joumal of Anhui A制. Sci.2011 ， 39(17):10561 明 10563 责任编辑朱..费侵校对李忿 管理视角下花卉与旅游的实ìiE研究一一以都陵名优花木科技因为例 高洪涛 (许属学院旅游文化资源规划与开发研究所，河南许扇物1000) 摘要介绍了都後J;优花木科技园的建设情况，从花4年产止发展和园区基本情况入子，突!I!其作为都峻花-*规模化、标准化、公司化if; 范区的重要地位。通过对花卉企业的访谈和抽样调查，总结出园区发展的政府支持力庞大、园区服务理念好、花卉旅游发展1意识强、发 展豆观规模化等方面的优势，同时也揭示!I!阂区管双方面存在的3 个问题，即企业花卉生产特色问题、阁11 流转土地农民的思想问题以 及入农企兑的问貌，最后从网区it~盟的视角下提出发展花卉旅游的建议，指出花卉旅游发展在基础工作方面应加强企~朱产的特色化、 规模化、标准化，探索多样，贱的真地流转方法，加强对农民工技能和思想培训11; 在政策扶持方面应加强厨鼠标识、j点j::i.态环珑的保护、 创新具有茄地特色的旅游产品、加强变传、突出具有参与悦和体验蚀的项目。 关键诩 者~陵花卉;旅游;实证研究;管泼 中图分类号 F592 文献标i只码 A 文章编号。517 -6611(2011)17 -10561-æ Empiriω1 Study 00 F10wers 捆d Tourism in 伽.e Pers阴比tive of Managemeot GAO Hong-tao ( Re回缸.ch Institute of Planning and Development of Tourist Cultural Resources , Xuchang Uníversíty , Xuchang , Henan 461仪灿) Ab西tract The paper had illustrated the construction of YanJing Famous F10welS and Trees Scíence Park and hi快Iíghted its ím阴阳nt position as 即刻时. standardized and c叫lOrati刷ion demonstration based on development of flower induslry and basíc condition of the park. Through in- terviewand 制mple survey of flower entlrpris脯， it concluded that the park had vigorous support from govemme时， good service concept , strong co附ciousness for developing flower touri棚. and scaled development. And meantime , it pointed out three problems in the pa沫8 management which were problems about ente甲时脯8 flower pr时uction characteristic , allOut the concepl of farmers of land circulation , and about enterpri- 脚s. Finally , from the perspective of parks manageme时， it put fo阳刷-d some 阳ggestions on flower lourism development. ln terms of flower lourism development , il should enhance characlerization. scale and standardization of enlerpri附s production , explore divcrsified methods for Iand circulation , and strengthen pe嗣阳卜workers skill and thought training. ln terms of sup帜Irtive p