Internet之市场营销组合（Internet marketing mix）.doc

Internet之市场营销组合（Internet marketing mix） Internet marketing mix Chengdong liu jioling 1998 the first time expert pen talk If we cannot refuse to recognize it until you really have in the process of realization of two fundamental change in the Internet marketing both the progress of the intensive management of the enterprise, or for the prosperity of the socialist market economy, will play a very important role. This paper makes a preliminary discussion on the 4P problem of Internet marketing. The initial application of Internet is not profitable. In recent years, as its popularity has grown, its commercial application has become more and more important. Therefore, Internet marketing is becoming more and more important. Because of the uniqueness of the Internet, its marketing and traditional marketing methods vary widely, but it is these differences that reflect the advantages of Internet. The essence of traditional marketing is focused on the application of 4P (i.e. Product, Place, Price and Promotion). Internet marketing also has 4P applications, namely Product, Place, Partner and Promotion. We will compare the differences by item. The traditional marketing of Product (Product or service) is to develop products or services according to the needs of customers, while Internet marketing is different. Since the Internet is a means of marketing, the key is to find out which products or services are suitable for marketing with the Internet. First, the goal of a product or service should be consistent with Internet users. Because the Internet sales products or services by consumers is first and foremost as Internet users, their income level in moderate or above, education level is higher than the average, they like to innovation, for new products and technology products. If the products or services that are sold on the Internet have these characteristics, then the chances of success are high. In addition, the following questions should be considered: whether the product o