微博舆论（The microblogging public opinion）.docVIP

微博舆论（The microblogging public opinion） The dissemination and guidance of microblog public opinion in major emergencies Name: fu tingting Advisor: ho lifang Abstract: In the public events, weibo is a double-edged sword. The article mainly explains the positive and negative influence of weibo on public opinion guidance and puts forward some Suggestions. Keywords: micro-blog emergency public event public events guidance Microblogs have become one of the most influential mainstream media in our country, because of the characteristics of such communication as civil, interactive and fragmenting. In order to do a good job, microblogging public opinion guide social management department needs time to master microblogging public opinion trends, timely release of netizens attention information, with opinion leaders set the agenda, strengthen the cooperation with traditional media. In just two years, weibo, the darling of the new media era, has gone from a micro platform to a mass media platform, involving all aspects of our lives. Weibo new form makes people overwhelmed, in sina weibo and tencent weibo, sohu microblogging and netease weibo, etc., there is little mild and grand group such as the rich weibo push him. The unique transmission mode of microblog also brings new discourse space to the public, changing the information dissemination mode and public media habits. However, the lack of security issues has also brought us new challenges. Therefore, it is necessary to conduct appropriate public opinion on weibo to better serve the public. I. communication status of weibo in the micro-blogging era MicroBlog, or MicroBlog, is a platform for Internet users to obtain, disseminate and share information. Internet users can take advantage of the Web, Wap and various client form individual community, focus on real-time updates can get their information, also can use about 140 words to the content of the information to express their feelings, and can realize the real-time share. T