辛亚豪 宾瑞格男士护肤品包装设计浅析.docxVIP

河南师范大学新联学院本科毕业论文学号： 12350274116宾瑞格男士护肤品包装设计浅析专业名称： 艺术设计专业 年级班别： 2012级艺术设计3班 姓 名： 辛亚豪 指导教师： 邵永杰 2016年05月宾瑞格男士护肤品包装设计浅析摘 要笔者设计了一款宾瑞格男士护肤品，专门为男士量身定做，主要是从包装的标志、色彩、和板式上来设计，在版式设计上简洁，创意，抽象的设计风格越来越受到当代人的欢迎，对于图形，文字，和颜色等方面的独特设计成为包装版式设计的重要条件。包装设计中首先要体现的是包装的实用性和艺术性的统一，包装设计涉及的知识面比较广泛，需要设计者有着美学，结构学，材料学等各方面的专业知识，这样才能设计出各方面都能满足消费者需求的包装。如今大多数的男性都不在意所用的护肤品，有的甚至都直接不用护肤品，这样对皮肤特别不健康，使得本人与实际年龄相差较大。笔者通过设计一款宾瑞格男士护肤品来希望让广大男性同胞喜欢上这款护肤品包装。关键词 设计；包装；护肤品；BinregMens Skin Care Products Packaging Design AnalysisAbstractThe author design a bin Reggae mens skin care products, tailored specifically for men, mainly come from packaging logo, colors, and plate design, in layout design concise, creative, abstract design style and is popular with contemporary people, for graphics, text, color and unique design a packaging format design. Packaging design in the first to reflect the unity of the packaging of the utility and art and packaging design involves the knowledge is extensive, designers need aesthetic, structure, materials science and other areas of expertise, so that we can design a various aspects all can meet consumer demand for packaging. Today, most men do not care about the use of skin care products, and some even do not have direct skin care products, so that the skin is particularly unhealthy, making me a big difference between the actual age. Through the design of a bin with mens skin care products to hope that the majority of male compatriots love this kind of skin care product packaging.Keywordsdesign packaging; skin care products;目 录摘 要………………………………………………………………………………………IAbstract……………………………………………………………………………………Ⅱ前言……………………………………………………………………………………02一、包装市场调查及其发展状况（一）护肤品市场调查报告 ……………………………………………………03二、宾瑞格产品包装设计分析（一）产品标志 ……………………………………………………………………04（二）包装色彩 ……………………………………………………………………05（三）表现风格 ……………………………………………………………………08三、宾瑞格的创新应用（一）宾瑞格在设计展中的应用 …………………………………………10总结……………………………………………………………………………………11参考文献 ……………………………………………………………………