余额宝揽百万用户 金融业渠道面临变革(国外英文资料).docVIP

余额宝揽百万用户 金融业渠道面临变革 Balance treasure embrace millions of users, financial industry channels facing change Although the balance of treasure launched by Alipay once available will face a lot of controversy, but the distance quietly on the line only 6 days, the docking Celestica fund increase liberty money fund products, the number of users has exceeded 1 million. Compared with the traditional banking, brokerage and other sales channels, the Alipay third party sales organizations, therefore not to Celestica Fund Commission, but Ali and other sellers similar to charge a management fee, the ratio was about 2.5 per thousand. This move is undoubtedly Mas platform thinking has always been a continuation of the future Ali finance will become an open class Taobao platform. With 800 million registered users, the average daily amount paid 30 billion yuan, Alipays huge user base and data information, the issuance of the whole cold fund industry, is undoubtedly a gold mine. And Tencent, WeChat will also be paid with its payment platform through the past, the future of the two will be targeted to develop a variety of payment methods. In many fund industry seems, innovative Internet Co in the future or lead to a channel revolution. Data + user As a small and medium-sized fund company, Celestica fund cooperation with Alipay for the industry by surprise. However, after 6 days on the line quietly, the number of users of this product has exceeded 1 million. Alipay official told the daily economic news interview with reporters, the balance of treasure is mainly for the scattered investment. Although the number of customers is large, but the share is not much, the balance of treasure can also be used for shopping and transfer. We can use data to reduce the issue of so-called liquidity risk. In addition, because involves the money fund purchase, the user must first pass the real name authentication, can use the balance treasure function. A large fund company insiders saw the news, but was