传播学概论 施拉姆.doc

传播学概论 ［美］施拉姆 传播是怎样发展的·······························1 “传播”的含义 ·································1 传播的开端 ····································3 语言的产生 ····································4 文字的产生······································5 大众媒介的产生··································7 传播起什么作用································10 人类传播——三位心理学家的看法·················13 传播的社会功能·································15 传播应用于个人的的社会功能·····················17 小结：传播对人类的功能·······························19 第三章 传播过程 信息的性质·····································20 传播关系·······································22 传播关系的双向性质 ····························24 传播契约·······································25 传播行为·······································27 第六节 电路和行为 ···································29 小结：传播怎样起作用 ································31 传播符号······································32 符号的性质·····································33 非语言符号的性质·······························36 传播代码······································42 语言符号和代码及沃夫 -萨皮尔假设 ··············43 语言的若干问题·································45 第六章 传播途径：谁同谁谈话·························50 广角镜 ········································50 传播途径的几种型式 ····························52 　为什么要这些途径？···························53 　有关选择的公式包含什么内容？··················56 　传播媒介：大众与个人的·························57 渠道的朴素心理学································59 两级传播论······································62 第三节 麦克卢汉学说···································65 结 论·················································68 大众媒介的深广度·······························68 第一节 大众媒介的结构与功能···························70 第二节 媒介的财源·····································71 第三节 媒介的延伸：知识产业···························74 第九章 发送者、接收者与挑选过程······················76 第一节　新闻的选择····································76 第二节　大众传播的传播对象····························78 第三节　生活中的特定方式······························79 第四节 趣味的表现形态·································81 第五节 教育与媒介的利用情况···························83 社会控制与大众传播····························