产品差异化案例分析（Product differentiation case analysis）.docVIP

产品差异化案例分析（Product differentiation case analysis） Product differentiation case analysis [edit] case one: life insurance product differentiation analysis [2] Life insurance product differentiation refers to the life insurance company provided the product entity elements, or in the condition of product process and distinguish it from the life insurance companies and other similar products, enough to cause the particularity of consumer preferences, make consumers will it differs from other life insurance companies offer similar services, in order to achieve the purpose of a good position in the market competition. The necessity of the differentiation of life insurance products in China The Chinese life insurance products are very homogenous The product homogenization has become one of the bottleneck for the development of life insurance companies in China. The specific performance is: one is the narrow target difference. At present domestic most of the life insurance companies usually adopt the mode of operation or across the country for an insurance policy, failed to give full consideration to the local economic and social development of our country is not balanced, the objective actual demand differences between regions, difficult to adapt to and meet the demand of different areas and different level consumer differentiation. The second is that life insurance company adopts bring doctrine. When we see new products emerging in the marketplace, these new products are often the result of repackaging some of the existing products in developed markets. The simple imitation of this kind of departure from Chinas national conditions can easily lead to the phenomenon of water and water in life insurance products, which means that the market position of the product is inaccurate and the pricing is unreasonable. The act of rushing a product that is not yet ripe to market is usually not the revenue that the company can expect. The third is the flashy, in the word renovation work,