企业战略视角说说真正的企业社会责任（The enterprise strategic perspective says real corporate social responsibility）.docVIP

企业战略视角说说真正的企业社会责任（The enterprise strategic perspective says real corporate social responsibility） Since 2005, many prominent domestic and foreign brands have been in crisis. Guangzhou Honda accord in wedding door, KFC for Sudan red, pg sk-ii lawsuit lose market, Colgate suspected carcinogen, nestle excessive iodine argue irrationally, light mouth shut, return milk dell demonized marketing, 95% beer containing formaldehyde storm... In the face of the shock and criticism of consumers and public opinion, some brands have taken remedial measures seriously and bear the responsibility. But to our regret, the more well-known brand kung fu spent elsewhere - use all means to begin their one thousand crisis public relations, trying to balance government, media and consumers, for his name. We have seen that when many brands seem to have gone from the mud to the whole, looking back, the most valuable business trust has been lost, and there is no turning back. Remember that starbucks CEO orrin Smith said one of starbucks biggest achievements was persuading customers to pay $3 for a socially responsible coffee. In fact, we also have long believed that any business with a sense of mission and values, when your product or business damage the interests of customers of crisis at the time, must have such a mind or eyes: brave to take responsibility for their own products, be responsible for customers, responsible for the country. The public needs the social responsibility of the enterprise In January 1999, at the world economic BBS in davos, Switzerland, UN secretary-general kofi annan presented a global agreement and launched at UN headquarters in July 2000. The main content of this agreement is to call on enterprises to adhere to the nine basic principles of human rights, Labour standards and environment: one is that enterprises should support and respect internationally recognized human rights; Second, never engage in any disregard for human rights violations; Third, the enterprise