十二种炒作方式（Twelve ways of speculation）.docVIP

十二种炒作方式（Twelve ways of speculation） Media hype 13 Published by Banny 2 days ago (2010-09-10) to display personal information Classification: marketing | label: media hype attention economy By using news events (public opinion hot spots), people make news, events and public opinion hot spots, make use of the problems, use force, and focus on the strength of their strength, so as to make breakthroughs in single point. There is a saying in the domestic marketing world: a product that can quickly capture the market, a five-point product, a three-point promotion and a media hype. Although media campaigns only account for half, the media can build a strong public opinion in front of the public, which can create market opportunities and disintegrate brand reputation. Therefore, media is very important for enterprises. In 1997, americans Thomas davenport and John baker published The Attention Economy, and since then, Attention has been paid to The Attention Economy. In this era of information explosion and attention-making events, media attention is most conspicuous. Famous practical marketing planning experts ShuGuoHua tell contemporary managers: print advertising, film and television advertising, soft wen, a campaign, they are nothing more than a form of advertising. But in view of the Chinese domestic market, the best advertising is news. While the hype may seem negative to some people, if done properly, the news that is actively hyped can bring huge benefits to the enterprise. Here are 13 ways that brand planning expert shu guohuas long-term research has been actively hyped. Perhaps companies can learn some useful things from it. 1. Suspense hype The premise of suspense hype is two: 1. To extract one or two so-called core, mysterious selling points. 2. Slowly shake the burden according to the progress. All information should not be exposed at once. In June 2003, the former health care products giant huici group co., LTD., in a bid to diversify and cooperate with pioneer