不谋大局者,不足谋一域（He who will not seek out the big picture will not seek a field）.docVIP

不谋大局者,不足谋一域（He who will not seek out the big picture will not seek a field） Are you humble enough? If not, Im afraid youve lost a part of the global brand competition in the future. This is the advice given to readers by David Schmittlein, the new dean of MIT School of management at MIT, ranked seventh in the global business school, Sloan. Schmittlein for this important task? The main marketing Schmittlein has been obtained in American business, is the largest more than 10 companies in the United States express, Johnson, HP and Time Warner consultants, not just because he served as vice president of Walton school aura, his position in the academic field, and the management guru Kotler (Kotler). The Boston globe analyzes why, he is a master of marketing decision making.. The study of consumer behavior in the past, forecast group most only through the collection of information, but the research of Schmittlein, but let us see, with the possibility of quantitative data, accurate prediction of individual consumer behavior. The reporter special interview with Schmittlein, globalization is let all people obsessed with the pursuit of a variety of fancy marketing tools, but the presidents top business school but at the moment, to talk to us some very basic but very important attitude. Through analysis, find the right customers to provide the right service Reporter asked (hereinafter referred to as short): globalization, talk about personal marketing this thing, both will be a dilemma? A Schmittlein (hereinafter referred to as: a) referred to globalization, seems to think of what things have become standardized, in fact, globalization, the individual also happened at the same time, consumer behavior has become more diverse and difficult to predict. But fortunately, technology, such as the development of the Internet, allows manufacturers to get more information and feedback from consumers in real time, to predict consumer behavior, and to make personalized marketing more matu