中国经济型酒店发展现状与存在问题分析（Analysis on the development status and existing problems of Chinas economy hotel）.docVIP

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中国经济型酒店发展现状与存在问题分析（Analysis on the development status and existing problems of Chinas economy hotel）.doc

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中国经济型酒店发展现状与存在问题分析（Analysis on the development status and existing problems of Chinas economy hotel）

中国经济型酒店发展现状与存在问题分析（Analysis on the development status and existing problems of Chinas economy hotel） Development status and existing problems of Econo Hotel in China First, China Econo Hotel market development National brand oriented To January 2009, the regional development oriented motiejunas, 7 day, Chinese front courtyard and GreenTree Inn four total market share of 29%, and the home and JinJiang Inn and just flat, and the top three foreign brands (8, Ibis and Vienna) but only 5% of the total market share. The gap between China and foreign countries in management and development originates from different expansion paths In essence, the difference between the international and domestic Econo Hotel in the expansion path is the difference between the differentiation strategy (differentiation) and the cost leadership strategy (costleadership). International brands through the steady shape high value-added, cost-effective brand image, while domestic brands such as 7 days, through the rapid expansion of the domestic Econo Hotel, grab market share, and strive to scale economy. The largest such as home chain, known as the current Chinese market is the only profitable Econo Hotel chain. Industry survey As of January 2009, the number of Econo Hotel in China reached 2805, and the number of rooms in Econo Hotel was 312930. With the decline of Chinas economy, the number of Chinese Econo Hotel and the growth of its guest rooms will slow down. Chinese Econo Hotel the top ten is the Home Inns, JinJiang Inn, motel chain, 7 Days Inn, Hanting Hotels, GreenTree Inn, Super 8 Hotel, ibis, Vienna, whwh. The history of coincidence and inevitability Econo Hotel has been able to rise rapidly in China, a very important reason is the rapid development of popular domestic tourism and business activities; two international tourists swarmed into China; three is the hotel industry to seek innovation, with low price, simple services to the public. Econo Hotel really attracted the media and publ