团购网站提前过冬裁员求生 融资冷却(Group-buying websites in advance of the winter layoffs and survival financing cooling).docVIP

团购网站提前过冬裁员求生 融资冷却(Group-buying websites in advance of the winter layoffs and survival financing cooling).doc

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团购网站提前过冬裁员求生 融资冷却(Group-buying websites in advance of the winter layoffs and survival financing cooling)

团购网站提前过冬裁员求生 融资冷却(Group-buying websites in advance of the winter layoffs and survival financing cooling) The group-buying market has experienced an unusually rapid rise over the past year, prompting investors to place bets on group purchases that were once the industrys commentary on the emerging market. But that is changing rapidly. In July, Meituan announced that it would start a C round of financing when it announced a round of funding for the b-round, citing the need to prepare enough money before the winter. This is the first time that group buying leaders have come up with the idea of winter in the industry. Appear in August, the industry group layoffs survival, by the group company and the ancestors of tencents joint venture gaopeng for continuity scale layoffs, make industry winter cold wind be vividly portrayed. How cold is winter in the cash-burning industry? Who can succeed winter, who can wait until this unprofitable business becomes a profit? Sample data for sticky rice Back in time to 2008 in November, the group founder company was established in Chicago, his business model is clear and simple - through huge offline sales team to find businesses offer discount products, and then every day to launch a discount product, discount products belong to the service type, service with regional characteristics, will the discount by email product information to consumers, the company after a deal can extract 30% 50% commission, the money collecting speed quickly. In January 2009, the business model was disseminated to China, which was quickly replicated after it was founded, with the total number of domestic group-buying sites in the peak at more than 1,700. Excessive competition has made the industry an unprofitable business from the start. Renrens listing shows the industrys unprofitable performance in the public eye. According to group purchase site navigation group 800 statistical report, glutinous rice in 40 popular cities in China in April, may and June tur

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