坐堂医成为医药终端营销焦点（Medical attention is the focal point of medical terminal marketing）.docVIP

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坐堂医成为医药终端营销焦点（Medical attention is the focal point of medical terminal marketing）.doc

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坐堂医成为医药终端营销焦点（Medical attention is the focal point of medical terminal marketing）

坐堂医成为医药终端营销焦点（Medical attention is the focal point of medical terminal marketing） It is the focus of medical terminal marketing Author: xu guangchong (CEO of the international founder of Hong Kong tianshang group) - original - reprint the source and the original author Source: Hong Kong tianshang group co., LTD. International - expert opinion - chief expert - xu guangchong In early October 2007, the state administration of traditional Chinese medicine and the ministry of health jointly issued a notice to set up the Chinese medicine clinic in the pilot setting of drug retail enterprises in nine provinces and cities. The notice stipulates that the traditional Chinese medicine clinic is set up by the Chinese medicine shop with no less than 400 pharmacies, and only the Chinese medicine can be provided. Notice also stipulates: set up the office must be independent, clinic no more than 2, each office not less than 15 square meters, construction area must be equipped with examination table, diagnosis bed, examining stool and corresponds to the subjects of diagnosis and treatment facilities. The name of the medical clinic of traditional Chinese medicine must be named after the name of recognition, which is known as the xx Chinese medicine clinic, which should not be used in the name of famous doctors, experts or medical courts. Notice requirements: traditional Chinese medicine clinic can only open traditional Chinese medicine, do not prescribe medicine, western medicine, health care products. If there is a prescription that is driven by economic interest and misleading, and the person who is tricked into buying drugs, the situation is so bad that the doctors medical clinic license will be revoked. Since the announcement of the notice, it has been set up in 30 provinces and cities to set up a trial setting of TCM medical clinic, which is undoubtedly a new promotion basis for terminal store marketing. The medical treatment affects the sales promotion level 1. The shop doctor