放大底部财富掘金中国新型金字塔底（Enlarge the bottom wealth the new pyramid of China）.docVIP

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放大底部财富掘金中国新型金字塔底（Enlarge the bottom wealth the new pyramid of China）.doc

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放大底部财富掘金中国新型金字塔底（Enlarge the bottom wealth the new pyramid of China）

放大底部财富掘金中国新型金字塔底（Enlarge the bottom wealth the new pyramid of China） In the traditional view, the high-income class with higher consumption level is considered to be a more important source of wealth. Those who are scattered, with limited consumption, tend to be ignored. When enterprises focus the attention to top, in fact, this group has become the competition of the red sea, and the bottom of the pyramid of low-income people, even the poor mainly weak spending power, such as group of the market, the large base, less competition, at the same time, also buried more opportunities of business innovation. In 2006 C.K. prahalads fortune at the bottom of the pyramid, the author creatively proposed this idea and became an influential business idea of the year. But, in fact, in China, fortune at the bottom of the pyramid of consumers all is not the poor, they also include a traditional positioning, skimming after settling down part of a seemingly less ability to pay and willingness to pay of consumers. The particularity of Chinas new pyramid is that it tends to have a much bigger consumer power to be stimulated. Chinese consumer trends are not like most people think that optimistic, is a luxury consumption market, many consumers in terms of income is to upper-middle-class, its consumption is still on the way towards the lower. Buried in the middle and lower parts are huge consumption energy, their presence amplifies the base of wealth at the bottom. Low order dominance, the consumption characteristics of Chinas new pyramid The underlying structure of Chinas pyramid can be said to have two large parts, one of which is the previously neglected consumer, and the other is made up of the low-line market. The characteristic is that a single profit is small, but the base is very large. Wu Yin in on the paradigm of Chinese residents based (China - Vals) research, for Chinas consumer level classification are studied and compared the Chinese consumer society stratification, the divi