产品创新突破同质化壁垒（Product innovation breaks through homogenous barriers）.docVIP

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产品创新突破同质化壁垒（Product innovation breaks through homogenous barriers）.doc

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产品创新突破同质化壁垒（Product innovation breaks through homogenous barriers）

产品创新突破同质化壁垒（Product innovation breaks through homogenous barriers） Were leading the market in terms of the market. The analysis of potential consumption demand can be divided into two levels. One is living habits, one is human need. In the previous stage, the exogenous imitation innovation stage has been largely solved, and the current demand for the simple living function may account for less than 20% of all innovations. , for example, in chengdu, and tianjin real estate projects have the sky garden project, introduced the concept, but we found that different cities of air garden has a very different understanding and demand. This requires us to really focus on how customers in different regions use this space to innovate in terms of spatial dimensions. In addition to living habits, we should pay more attention to the emotional and humanistic value built on the residence function. In other words, innovation based on customers emotional value should become the mainstream of product innovation. Through investigation and research potential consumer demand, and guide designer to find the blank, the market need to design products that meet the market, this is consumer driven product innovation at the core of the role, finding the point of consumption, and to find a way to meet the consumer. This process is more penetrating than the pure market research, and can grasp the real needs of consumers. Because the process more micro and professional designers and researchers to use more methods and skills to achieve a goal, will be innovative ideas into innovative products, to ensure that enterprises occupy the leading position in the new market segment. Second, make full use of the regional characteristics of real estate products to tap the potential of innovation. The geographical location of real estate projects is not replicable, which is a natural differential barrier. For a nationalized company, the first step is to recognize the city where the project is located. The ch