产品入市--撕开、攻击、迂回包抄、游击、偷袭的策略（Product entry - the strategy of tearing, attacking, detour, guerrilla, sneak attack）.docVIP

产品入市--撕开、攻击、迂回包抄、游击、偷袭的策略（Product entry - the strategy of tearing, attacking, detour, guerrilla, sneak attack） The first step of the long march is to enter the market. And at all levels of liquor market, each market class space, brand forest, products like clouds. However, most of the new products enter the market and pursue the spirit victory law and blindly believe in so-called brand segmentation, brand concept, trademark association or channel assault, terminal promotion. But entering the market, it is surrounded by layers, the survival rate of new products is low, and marketing success rate is low. When new products enter the market, we must first clearly define the type and connotation of new products. 1. new bottle old wine brand name, trademark and packaging update, while the core of product quality has not changed. This is the most common strategy of new products, new brands, and also the most failed new product development strategy. Type 2, breed brand new deputy brand, brand products brand, brand extension and other forms of product brand development, its purpose is to expand market share, improve the product series of maximum width and depth of channel, terminal space; 3. concept packaging new products with various new concepts, mixed concepts or subdivision, cultural connotations and other aspects of demands, to give new products to different from the conventional value connotation; 4, competition force model for market of new products, channel, terminal pressure of competition, cost pressures and launched the response or harvest of the product, often a lack of clear strategic direction, the lack of products and brand value connotation; 5. category breakthrough new products from traditional baijiu, homogenized quality, process and flavor, create new varieties and new categories, form new market space and create new competition pattern. In liquor market, the strategy for new products in the market and the regular routines, according to the difference of t