极限状态下的广告传播（Advertising communication under the limit）.docVIP

极限状态下的广告传播（Advertising communication under the limit） Advertising communication under the limit The basic function of advertising is to disseminate information. The most fundamental characteristic of advertising communication is repetition. The basic purpose of advertising repetition is to strengthen the audiences awareness of advertising. Therefore, the most worthy of attention is nothing more than advertising: how the number of repeat in strengthening the cognition, the advertisement audience or, in the same cognitive situation, how to reduce the number of repeat purchase in order to reduce the cost of the media. This is the core proposition to the essence of advertising communication. On these two issues, Li Yuanba gave us a profound inspiration. In the Sui and Tang Dynasties, the best of the thirteen heroes, the first one is the silly boy Li Yuanba. This man has great skill and great strength. Even so, Li Yuanba has an unattainable regret, that is no shoes, no hate ring. In Li Yuanbas view, if there were hands, he would lift the heavens; the earth would have a ring, and he would lift it up. Although this is daredevil wild words, but it really inspired Advertising - the audience the reason for our advertising blind or forgetful because of our lack of advertising for the audience to do and ring. Brand absence under the buy Todays marketing From EMKT. is a brand in the lead only. Almost all advertising companies now claim that the purpose of advertising is to create and maintain brands for its customers. Brand Godfather Ogilvy company is determined: the purpose of our service is not for ourselves, nor for customers, but for the brand.. For a time, the sole mission of advertising seems to have been to persuade consumers to buy cards on the basis of highlighting brands. But have you ever thought that advertising can make consumers buy specific goods exactly when they dont remember or dont know the brand? Let me tell you no voice: yes! As long as your advertisement ha