满意度调研技术发展历程——第1代到第10代(The development process of satisfaction survey technology -- the first to the tenth Dynasties).docVIP
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满意度调研技术发展历程——第1代到第10代(The development process of satisfaction survey technology -- the first to the tenth Dynasties)
满意度调研技术发展历程——第1代到第10代(The development process of satisfaction survey technology -- the first to the tenth Dynasties)
Enter the China satisfaction survey for 10 years, the implementation of the investigation from the initial service, to the perceived quality of investigation, to investigate the satisfaction index model, combined with a variety of continuous research technology and concept, development to meet the different needs of the satisfaction survey technology. According to the degree of satisfaction, investigation, attention and problem solving, so far, satisfaction research techniques can be classified into 10 generations. The satisfaction survey of the 10 generation, the 3 generation is the foundation, experienced a survey from the service process (the first generation) to the investigation of the effect of service (second generation), the quality of service from the survey to the satisfaction index survey (third generation) development process. The latter 7 generations are based on the first 3 generations, and develop according to different application requirements. In order to enhance the dissatisfied customer concerns, the development of the satisfaction survey (fourth generation), short board improvement survey (fifth generation); to determine the resource boundary optimization of resource allocation strategy, application and development of the KANO model (the sixth generation); analysis of differential service demand, UA Research (the seventh generation) into the eighth generation of satisfaction satisfaction survey; focus on the high satisfaction of people, the ninth generation will enhance the user experience as the focus of research, the tenth generation emphasizes the satisfaction survey for the establishment of core service management system. The research technique of satisfaction survey between the first and the tenth generations is not an alternative relationship. The technology of each generation applies to enterprises and institutions of differ
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