矛盾与和谐的商业法则（The business law of contradiction and harmony）.docVIP

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矛盾与和谐的商业法则（The business law of contradiction and harmony）.doc

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矛盾与和谐的商业法则（The business law of contradiction and harmony）

矛盾与和谐的商业法则（The business law of contradiction and harmony） Before and after the conflict and harmony of the commercial law -- Mel and Cardona company conservas - UVA GE company case conservas - reading Mel Cardona and UVA GE company case read a total of three times, more and more deep feeling. The case not only reveals the contradictions exist in the industry is difficult to coordinate, namely the opposition between the interests between suppliers and supermarkets, is related to the question of price, sales volume, profit and the unit contribution rate and so on; at the same time also reveals the deep-seated contradictions in the traditional western concentrated outbreak of the project to solve the problem of wisdom and foresight pragmatic attitude. The concept and idea of internal supplier management still shines bright and brilliant, which has been favored by the industry. Unfortunately, many domestic suppliers can not really understand its strategic thinking and cooperation spirit. The origin of historical development is, first of all, from the evolution of supply and demand and competition, retailers have become king of passage from vulnerable groups. Access fees began in 1996, after the mid 90s of last century, the market is in short supply and supply and demand balance stage, retailers are small and scattered, with cash to the manufacturers door and other goods. In that case, there is no retailer squeezing the actual soil of the supplier. The turning point is after 1996. At that time, the Chinese market shifted to the buyers market and began a full range of price wars. At the same time, foreign retailers started, not only to participate in and aggravate the price war, but also brought the latest international retail concept, at the same time also brought into the entry fees means. When reporters remember Guangzhou Makro opened, the entire retail industry was shocked to have such a business! The supplier was also overjoyed that he had never seen such a fast deli