经营之道总结（Management summary）.docVIP

经营之道总结（Management summary） First, the road of development The operation of the road simulation training for two days, second days, all our data cleared, competition officially began. The background of the competition is this: each group will be entrusted with the investment shareholder, run a start-up and enter a competitive market for fast-moving consumer goods. Members of the group include the general manager, financial controller, marketing director, production director, human resources director and other roles to form the management of the new company. Completed several quarters of simulated business operations. Each quarter business have certain business decision-making tasks, these tasks involve all aspects of information research, product development, product design, channel development, marketing, manufacturing, delivery, the company needs for each task were analyzed and discussed, the formation of the companys business decisions and ultimately, input to the computer simulation system. Before the formal start, each group had the same starting point: a $3 million cash investment. The first step, we first name the company, determine the companys objectives. Maybe it was because of the lack of proficiency and familiarity with these operations at first, our confidence was not enough, so we chose a company name with a low profile, called a pencil. Next, we have made a simple strategic plan for the future development, that is to say, the management strategy is determined. We believe that business strategy is defined as an integral or core part of an enterprise or an organization. The management strategy is determined by the future development direction of an enterprise, and it is the key to the success of this enterprise. Enterprises to survive, I think there is a clear need for positioning products, that is to say we are oriented to juvenile products, or old products, business long products, or choose the size of all? We started with the positioning of the produc