经销商的工作流程（Dealer workflow）.docVIP

经销商的工作流程（Dealer workflow） Dealers are important circulation links, she has a larger operating scale, strong financial ability, the corresponding sales network and a certain degree of commercial reputation. Assist dealers manufacturers to develop sales, not only can better understand the market, the product is more adapt to the market, but also to improve the pace of product market by dealers ready sales network, can spread the risk in the process of circulation, reduce the cost of sales. The general problems in the dealer market: the limited resources, and lack of management skills; the management and sales of the product range widely, therefore cannot concentrate in the suppliers brand; in front of short-term interests and long-term interests, more willing to choose short-term interests, so often heavy not heavy brand sales; not willing to disclose any sales. And the general market data; no high-quality management personnel, management system and information technology backward. At the same time, the dealers specific situation and development level is not the same, the development stage of individual dealers is different, manufacturers of their services and management can not be one size fits all.. Manufacturers should classify the dealers, study and analyze each dealers needs at each stage, and according to the dealers needs to dealers service and management. Dealers have different needs at different stages of development The basic content of the service and management of the dealers According to different development stages of dealers, the emphases of the basic work items are different. In the initial stage, the emphasis is on the establishment of distributors, the signing of sales contracts, the collection of customer information, sales services and training, etc., instead of focusing on the payment, sales goals, decomposition and implementation. See the following table for details: Emphasis of service and management The initial stage, the growth stage, the matu